Who owns user onboarding? Should it be tailored for different user segments? Does onboarding even matter?
While there are a number of resources and studies providing concrete data for sales and churn, there are seemingly very few reports that take a look at what lies between- user onboarding. To address this gap, we asked 150 software companies about how they onboard new users into their applications. The results were surprising. In this webinar, we dive into the results to explore what we learned including:
- 4x higher growth and profitability for companies with the most effective onboarding programs
- The most significant onboarding challenges that companies face.
- The critical role of the product team in driving onboarding success.